We have all been there. You have found a great link for a blog or an article and upon clicking it takes you to a website where it wants you to click through 20 pages of a slideshow. Or, those website where the moment you click, a cacophony of noise welcomes you. Or, those flashy websites which takes forever to load. Also, those with abundance of adverts. Chances are you would press the back button and bail out of the website faster than a speeding bullet.
Gone are the days where a visit to a website used to be like a visit to a carnival with flashy lights resplendent with shining text. Today’s websites dominate the way we connect, communicate, shop and make decisions. In short, today websites dictates how we live life.
Unless your website commands a number 1 to 5 position in Alexa ranking, chances are your website is struggling with trust issues every time a visitor lands on your site. The layout of your website, colors, fonts and images and the general look and feel can be the difference between success and failure. Learn some tips for a great web page below:
Your Page Must Load Fast
Online visitors are impatient and if your page takes a long time to load, you can kiss your visitor goodbye. Studies show that if your web page takes longer than three seconds to load, you risk losing your customers and in turn, revenue. There are many online tools available where you can measure your page speed. Once, you have discovered that your web page is slow, you can work on to optimize the site to ensure that your website loads faster. There are many ways through which you can make your web page load faster like by implementing content delivery network (CDN), using low size images, by caching, evaluating your plugins, enabling compression, and reviewing your hosting provider.
Take Care Of The Page Size
Normally our focus is on the width of pages and there has been long debates among web designers as to how wide the web page should be. However, people rarely give thought about how long the web page should be. Earlier ‘scroll’ was a dirty word and more focus was on putting the content above the fold, instead of cramming it below. But, many studies have found out that the scrolling is preferred to clicking on different pages. Ideally the web page shouldn’t exceed two pages of doubled spaced, 12 point text.
Think Local & Write Global
Great website recognize the importance to appeal to a larger audiences. When you are writing content or providing products and services, ensure that your currencies, measurements, time etc. are clear and understandable.
Your Page Need Great Navigation
The navigation of the website is extremely important. The navigation doesn’t just affect the traffic and search engine rankings but it also affect conversions and the bounce rate. The website’s navigation system is like the road map and just like how a road map dictates the proper course plotting for a visitor, the website’s navigation system also ensures usability. Always have a standard navigation system throughout the website as a consistent navigation system makes it easier to use. Keep either to horizontal or vertical navigation system and avoid drop down menu. Also, go for the standard order with minimal clicking. Avoid adding really long navigation items.
Colours have a huge sway over our emotions. Colours can make us happy, sad, relaxed or excited. They are a non-verbal communication tool and generate emotional reactions. The first thing which a user notices when s/he lands on your website is the colour and if you can nail the colour palette with your website and communicate meaningfully about your website, you can generate desired response. You need to use colours the right way with the right purpose for your target audience. For instance, if your target audiences are women then you should use colours like blue, purple and green. If your target audiences are mostly men then you should avoid purple, orange and brown. Blue colours can be used to invoke trust while green colour is ideal for outdoor products and environment websites. Black imparts a sense of luxury and value.
With all these tips you should also ensure that your content is written well with no grammatical mistakes. Proofread few times to check the content to see if it matches the tone of your website. Also, ensure that all the web links should work perfectly. Ensure that the images can load perfectly by using images which are small sized. Also check browser compatibility to see if your website works fine on all major browsers. Also ensure that your website is responsive and works fine on mobile and tablet devices. Take care of the white spaces and proper gaps between images and text to give a breathable space to your website. Remove clutter wherever possible.
If even after all these tips, your web page has speed and downtime issues, you may want to look into your hosting provider. Your web hosting provider should be reliable and provide guaranteed uptime. Netrouting is committed to fulfil the mission critical IT demands for Web Hosting platform using the best hardware available, spread over multiple data centers to ensure the quality and availability of your blog and website. Netrouting utilizes a Cloud based infrastructure for offering its Web Hosting service. Redundant storage, daily backups and automated fail over is included with its packages.